London: Children Are Being Forced Into Growing Up Too Quickly: Study

10 Apr

The majority of parents believe their children are being forced to grow up too quickly, a study claims.

Children ‘growing up too quickly’ Enlarge photo

Celebrity culture, adult style clothes and music videos are all guilty in parents’ eyes of encouraging children to act older than they are, the Department for Education commissioned report claimed.

The survey, part of the independent Bailey Review of Commercialisation and Sexualisation of Childhood, found that 88% of people quizzed believed that children are under pressure to grow up too quickly.

And nearly half of parents were unhappy with programmes or adverts on TV before the 9pm watershed.

The survey aimed to find out what parents think and what help they need to manage the pressures on their children. The Bailey Review has also been listening to parents through focus groups and a call for evidence, which received an overwhelming response from parents.

Specific areas of parental concern revealed in the survey were that clothes were not age appropriate, that there existed increasingly sexualised content in music videos and pre-watershed TV with ‘too adult’ themes in some soap operas.

Parents also revealed that they felt under pressure to buy non-essential items for their children so they don’t feel left out.

Reg Bailey, chief executive of the Mothers’ Union, is leading an independent review into the commercialisation and sexualisation of Childhood said: “Parents are telling us in no uncertain terms that they are worried about the pressures on children to grow up too quickly.

“It is clear that their concerns have not been created out of a moral panic but from their everyday experience.

“They are struggling against the slow creep of an increasingly commercial and sexualised culture and behaviour, which they say prevents them from parenting the way they want.”


2 Responses to “London: Children Are Being Forced Into Growing Up Too Quickly: Study”

  1. theteachingwhore 0AprilJ2011 at 1:47 pm #

    I wonder about this. I know when I was a teen (way back in the 70s), I felt and we talked about (teens together–not to adults) a lot of the same things that are on TV and in the media today that weren’t back then. It’s like we have simply turned teenage fears, desires, and angst inside out and see it everywhere we go. And frankly, I haven’t decided if this is a bad thing or not. Sure, I hate all the annoying reality shows and focus on child/teen fashion and looks…but maybe not being hidden will be better after all??? Thanks for the post.

  2. whatsaysyou 0AprilJ2011 at 11:20 am #

    Thanks for sharing this post. When kids grow up too fast that means something is very wrong here. Thanks again too for showing that I am not the only one who is concerned.

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